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Good things happen when we get involved.

This client came to us knowing something was wrong but had neither the time nor the expertise to find it. They signed up for our three-month tune-up service and we went to work immediately.

Within five minutes of receiving their company and campaign details, we spotted the problem. It was well-hidden — the kind of issue most people would overlook and keep searching for, for months. We contacted the third-party blacklist administrator and got things worked out so their mail flowed freely again.

Within two days, open rates were skyrocketing and new orders were coming in. While we were in there, we found half a dozen other smaller issues and fixed those too. The client moved onto our comprehensive annual service and now enjoys 24×7×365 support.

We hear this complaint constantly — usually about one of the big five online services that won't fix a block no matter how hard the sender tries. This client contacted us on a weekend, in a panic. They'd sent a mailing the prior week with the wrong list attached, complaints rolled in, and on the same day a major ISP decided to "dim" their reputation and inbox placement.

The client had contacted the ISP half a dozen times trying to explain what happened. The ISP didn't budge. Open rates dropped 30% and sales fell off a cliff. They signed up for our comprehensive annual service and we got to work immediately.

Our first task was smoothing things over with the ISP, and we did. The next day, open rates returned to "normal" for them — but we were suspicious because that "normal" still looked low. Our deliverability team ran an end-to-end scan and found several glaring issues that were causing weak inbox placement and heavy junking. We worked with the client and their technical team to resolve every one.

Within two weeks, open rates jumped 40% above where they started, and traffic to their website was strong. We've supported them ever since with campaign tuning, procedural improvements, and ISP mitigation as needed.

A lot of marketers don't have the time, patience, or experience to look everywhere for problems with their campaigns. The ESP says everything is fine. The seed addresses look fine. Blacklists, whitelists, bounces — all clear. But something still doesn't feel right.

Our chief investigators love this kind of case, because it takes intensive analysis, multi-layered scanning, ISP consultation, and patience. After several days and several dozen sample mailings, the problems started to surface: this client had a handful of newer "smoldering traps" — the kind that stay quiet for several days of receiving mail before reacting.

By cross-referencing their list against the subscriber history, we identified the traps and got them removed. The client signed up for the comprehensive service so they can leave the heavy deliverability work to us — and we're glad to do it.